A few years ago, when I downloaded the Zomato app on my phone to get the lowdown on the restaurants that I would choose for my weekend dine-outs with friends, little did I know that it would end up deciding what and how often I order in today.
Do Your Brands Really Speak to You?
The ‘brand’ evolved from a mere claim of ownership to what is now defined as a set of perceptions that defines an entity. Over time, those who were entrusted with managing brands began to create personas for them, and stories to match these personas. When the personas needed to be bolstered, they even brought in celebrity ambassadors whose job it was to help consumers identify with the brand by humanizing it.
The Side-effects of Templated Digital Marketing
At first, digital was for the web, then it went mobile, and now it can help you target wearable devices. As your ability to reach your target audience – anywhere and anytime you want to – rises exponentially, it also raises the question: how intrusive is too intrusive when it comes to digital?
Stir Fried 