We have come a long way in our television viewing experience. Or maybe not. Indian television still produces high-pitched ‘not-so-original’ dramas and tear-jerking soaps, and there are still viewers for that in this day and age. We all are guilty of watching a soap or two half-heartedly, but then we do consume whatever is served. Why do we do what we do when we have a highly evolved series and shows on Netflix and Amazon Primes of the world. What is our guilty pleasure? Let’s break it down, the Indian psyche for you, and what might prompt more viewers to consume the new age (online subscription-based) content.